Rock the Red Pump

I ran across the Red Pump Project a few weeks ago while blog hopping and thought it was such a fun and creative way to get women talking about HIV/AIDS. I mean really...what do most women love, if not shoes? I think having an excuse to wear a pair of red heels is great on a normal day. Wearing your killer ruby reds to raise awareness about how HIV/AIDS affects women and girls around the world is just a fantastic idea. It just takes the standard red HIV/AIDS ribbon to another level - reaching out to women using what is most familiar to them. Not to mention most fierce.

Every year, the United States recognizes March 10th as National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). It’s a nationwide initiative to raise awareness about the increasing impact of HIV/AIDS on women & girls and encourages ladies to take action. While progress has definitely been made in the areas of AIDS prevention and treatment, women still represent 27% of all new AIDS diagnoses, with African-American women accounting for 66% of that group. This year focuses on this statistic, “Every 35 minutes, a woman tests positive for HIV in the United States. - Rock the Red Pump website

March 10 is Red Pump Day, so ladies, if you have a pair of red pumps, tomorrow is a great day to take them for a whirl around town. The group will also have a Twitter townhall starting at 1.30pm CST and you can follow them - @RedPumpProj and join the conversation by using the hashtag #redpump.

I just love this idea and love that groups are being creative with the ways in which they support causes such as HIV/AIDS awareness, because the reality is, to stand out among the clutter of messages out there, one really has to be. Good luck, Red Pump ladies.

Posted in: creativity,hiv/aids,marketing,public relations,red pump project