The ads which are clearly YouTube-ready are simple and challenge some of the unpopular airline policies which many travellers complain about - simply by transferring them to the random chore of taking a NY taxi or buying a soda. It really makes you think about what we put up with in the air, and JetBlue is positioning itself as the clever and reasonable alternative to the other airlines, in a fun way, using the amusing and totally relatable reactions of real people caught on hidden camera.
Having never travelled on Jet Blue, I really cannot speak to their service but their ads are classic and the Asian guy in the taxi ads is brilliant. My winner today!
1 comments:
Watched both of the videos - it's amazing what we are willing to put up with but I fear that there is no end in sight. Since we are willing to pay upwards of $4 for gas...why would they ever lower the price again?
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