Why Corporate Doesn’t Get It – Diversity and Marketing
Marketing and advertising execs seem to get it wrong sometimes, missing the point that diversity in one’s market is an important consideration, and you ask yourself, “Did they really think this ad was cool when they wrapped?”
Can Banks be Social?
HSBC looks to launch a social networking customer interface to raise awareness and increase engagement. Good move?
Social Media Pre-Nups and the Question of Social Media Ownership
Recent cases have raised important questions about who really owns social media assets and what steps should be taken to protect these assets.
The Evolution of Evaluation…or is it?
PR Evaluation is often overlooked in both theory and practice. Now with social media, have we evolved in the way we measure PR strategies?
PR in the City: Dismantling the Fluffy PR Model
The media has perpetuated the myth that PR is a glamorous, jetset, diva-type calling. Myth or reality?
