Why Corporate Doesn’t Get It – Diversity and Marketing

Marketing and advertising execs seem to get it wrong sometimes, missing the point that diversity in one’s market is an important consideration, and you ask yourself, “Did they really think this ad was cool when they wrapped?”

Can Banks be Social?

HSBC looks to launch a social networking customer interface to raise awareness and increase engagement. Good move?

Social Media Pre-Nups and the Question of Social Media Ownership

Recent cases have raised important questions about who really owns social media assets and what steps should be taken to protect these assets.

The Evolution of Evaluation…or is it?

PR Evaluation is often overlooked in both theory and practice. Now with social media, have we evolved in the way we measure PR strategies?

PR in the City: Dismantling the Fluffy PR Model

The media has perpetuated the myth that PR is a glamorous, jetset, diva-type calling. Myth or reality?

Showing posts with label networks. Show all posts
Showing posts with label networks. Show all posts

Thursday, 22 April 2010

Social Media is Hot over Iceland Ash

The immediacy and community of social media benefitted many of the millions of stranded travellers across Europe and the world. Sitting around in an airport is never fun. I have had my share of long layovers and having access to other people rather than running amok in a terminal was really a Godsend. I was never as unfortunate (knock on wood) as the "victims" of the Icelandic ash vs flightplans, but I can well imagine how having a channel to the outside world, to tips and help would lend to maintaining one's sanity in the face of uncertainty, especially after several days.

The Survival Guide page was one such page created on Facebook, where already over 1600 persons have been offering tips, advice and using the space for frustrated discussion.

Not only was it an opportunity for travellers to connect with each other and share their experiences and gripes, but it also afforded many of them the opportunity to find accomodation and support from others. On Twitter, hashtags like #getmehome, #putmeup and #stranded have provided tweeters with dozens of links to available hotel rooms, guest rooms, people willing to put up the stranded in a spare room of their private homes, etc.

The uncertainty lately with flightplans, with strikes and acts of God have made it even more important for social media to play bigger roles in the tourism and hospitality industry. Their crisis management plans not only kicked into high gear but also took to the cyberverse in a big way. Communication in this instance needed to be immediate and ongoing, with so many people being affected and taken completely by surprise. Not knowing when you're going to be seeing your home, your dog, your 2.5 kids because you're stuck in a foreign country can only exacerbate an already tenuous scenario. Twitter sites from airlines and hotels lit up like flash bulbs when news of the ash cloud stopping flights first dropped. Tweets and DMs have been going back and forth between airline representatives and passengers, as one can imagine. Despite not being stranded anywhere myself, I still took time to tweet @British_Airways yesterday on something related to the ash and their tweeters are on the ball, though it must be an extremely tough time for them all at the moment - passengers and airlines alike.

This Facebook group is just one of many which was formed within hours of the closure of European airspace to offer solace to passengers stranded miles from home in New Zealand.

There have also been a number of people who have used the opportunity to blog about their experience, from sitting in an airport terminal, to looking for more comfortable accomodation, trying to reach family in other cities, and the long, convuluted journeys home. Nadia El-Awady chronicled her Icelandic ash "adventures" in her blog, Inner Workings of my Mind. There are many more and which would be excellent reading, I am sure.

The silver lining in this ash cloud is that we are reminded that community still exists and though we use social media everyday for idle chatter or for business/marketing, we only fully appreciate how powerful social media communities really are in times of crisis. The help which many of the stranded have been able to get simply by logging on to Facebook or Twitter or Roadsharing via their laptops or their mobile phones, is testament to how important social media has become in our daily lives and how it can connect us to people we never imagined we would need to be connected to. Had this happened back in the 90's or maybe even 3-5 years ago, when social networking had not yet gripped our senses, I can only guess that the chaos experienced by those left behind would have been multiplied by 10,000. Here's hoping everyone gets back home safely in coming days and weeks.

Here is a really cool story about a webcam wedding which happened as a result of the bride and groom being stranded. Congrats to them. Ahh...technology. Isn't it great?


Friday, 26 March 2010

Friday Peeve: The Black Elephant in the Room

Thanks to Guy #1 and Guy #2, you get this post. It's not a discourse, just an observation but stay tuned when we will have an awesome guest post from one of these gentlemen (you will just have to wait to see which one) about this phenomenon.

So last night I had the privilege at being at a very swanky function (which I almost never made it to but that story is from my lips to God's ears). Decor was gorgeous. Food, fantastic. The general ambience was amazing. Beautiful people, beautiful setting. Great performances. Great friends. Great moments. Except...

For the guy in front of me with the Blackberry who insisted on snapping everything that moved and those things that did  not move as well. I mean....REALLY???

And Lord help me, I was really close to taking out my own Blackberry and taking a photo of how stupid he looked but it seemed too stupid to even be ironic.

As with most of these types of events, the onus was on mingling and networking, in addition to being sold the creativity of talented people. So I would have expected this dude, like others, to be meeting people, commenting on how amazing the place looked, perhaps exchanging business cards, making some contacts. Nope. His aim in life was to take photos with this phone of his. It was as though noone else in the room existed unless you were the subject of the photo. What was most annoying was when the performance started and by this time, people had started to get loose and were having fun and shaking a little rump. Not my buddy, BlackBerry Avenger. He was snapping away. When his hand and his 6th finger aka the BB blocked my view of the great performance in front of me, that's when it became extremely personal.

I mean...why? I know I touched on this earlier this week - this phenomenon with technology, to the point that we lose sight of the things happening around us - but this guy was the poster child. He even took photos of the REAL photographers doing REAL photography. I am sure today his friends have in their Facebook feeds "Jack's night out - 100 new photos".

Pyscho!

I would hate to be a boss who sends my people to an event to network and instead of doing that they get lost in their BBs and miss the big picture. And there it is - missing the bigger picture. Relationships are under threat if these people attached to their smartphones are set to take over the world. Be it personal relationships - because the Avenger came with a significant other, who was forced to dance alone - or professional relationships. So while the technology strengthen social networks, it seems to, in some cases, adversely impact and denigrate relationships.

I also have a problem with the intrusiveness of camera phones. I  once caught a weird, pervy man trying to take a photo of me with his phone. He insisted he was not, that he was sending a text but one does not normally hold a phone like this...



to send a text message, do you?  He needed to read this.

It seems many people do not realise that their actions, besides being acutely annoying, also often can leave them on the periphery of human interaction. And while photography is an art I admire and wish I were more passionate about, it is now being cannibalised by people like BB Avenger. Mobile phone photography is not always, but can become a menace depending on the person yielding the weapon of choice - be it Blackberry, iPhone, Nokia etc. And while you may share a deep initmacy and a strong, unbreakable bond with your device, it should not affect my enjoyment or impact on my comfort level. This is an awesome statement that describes the beast:

"Public places are commonly “colonized” by the private lives of mobile individuals"

I will further revise and say "public places are being terrorised by mobile individuals". And while mobile technology has brought communications to a state of "anywhere, anytime", please, let's not take it that literally. It should NOT be anywhere everytime. I think we all have a personal responsibility when it comes to mobile phones and the accompanying tools. Let's use discretion and let's take a load off and get a grip when it comes to brandishing these devices in the public domain where other people are trying to have fun. Silly us for wanting that.

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