Why Corporate Doesn’t Get It – Diversity and Marketing

Marketing and advertising execs seem to get it wrong sometimes, missing the point that diversity in one’s market is an important consideration, and you ask yourself, “Did they really think this ad was cool when they wrapped?”

Can Banks be Social?

HSBC looks to launch a social networking customer interface to raise awareness and increase engagement. Good move?

Social Media Pre-Nups and the Question of Social Media Ownership

Recent cases have raised important questions about who really owns social media assets and what steps should be taken to protect these assets.

The Evolution of Evaluation…or is it?

PR Evaluation is often overlooked in both theory and practice. Now with social media, have we evolved in the way we measure PR strategies?

PR in the City: Dismantling the Fluffy PR Model

The media has perpetuated the myth that PR is a glamorous, jetset, diva-type calling. Myth or reality?

Showing posts with label photography. Show all posts
Showing posts with label photography. Show all posts

Friday, 23 April 2010

How Social Media has changed the way we travel

So I talked a lot about travel this week so thought I would just end the week with a travel round up.

Social media has changed the way we travel, in more ways than one. You can plan your trip using social media, meeting new people in the process, use it to enhance your tourist/explorer/adventurer experience and on the back-end, when things go awry, you can turn to your new media tools to rescue you from various levels of hell.

But it's also changed the way we travel on a basic level. We now have a larger audience at our fingertips with which some of us may want to share our experiences with, be it through photos or a blog, and be it with closest friends and families or the voyeurs of the cyberverse. Though we cannot pack our best friends in our bags and take them with us, through our images and our words, they are right there with us, no longer after the fact, but in the heat of the moment. The simple touch of a button on a phone, or on a Netbook has made MY experience, OUR experience, and that is something we did not have 5-10 years ago. Tweets and real time status updates (and BBMs) are the new check-in phone calls, without the static and long distance charges. Videos and digital images are the new living albums. And out of the newness are born photographers, videographers and authors of life - those who may not be published or recognised in the mainstream, but whose words and visuals mean a lot to someone out there, for one reason or another, creating an audience unique to them. No need to worry about spelling (unless I am reading it of course cause yes, I am anal about it!) or bad lighting (unless you are anal about it).

Social media affords us a window to our lives and the lives of others. The only thing you really have to do is decide if you want that window and how wide you're willing to open it.



Photo credits: Me

Monday, 29 March 2010

Guest Post: Social Media, "the ultimate stormer"

As promised, there is a guest post today, in response to my post on social media and how it impedes, or rather, is allowed to impede upon life experiences and moments that a couple years ago, we revelled in, and enjoyed in its essence. This is a topic that resonates with a lot of people and I am glad to have another perspective. Thanks to GWTO for his take on how the social media phenomenon is taking over our lives. (You can also follow him out on Twitter: @gwto)



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I read the "Social Media - The other ball and  chain" post on this blog, and I found myself nodding along with it, simply because it put into words exactly what I've been thinking for a long time. Facebook has indeed become "the ultimate stormer, wedding crasher and boldfaced guest."

But it got me thinking about my ultimate pet peeve: people who take photos at sporting events and concerts. For full disclosure, I will point out that I've been guilty of this up until a year ago. And I'm not against the concept of people taking photos at these things per se. It's the people who do it incessantly. The people who spend long periods of time snapping, looking down at the viewfinder, and snapping again, thus beginning a long cycle of snapping, then looking down, snapping, then looking down, snapping then looking down before you feel the urge to rip the camera from their fingers and scream at them, "Look at the stage/field/court!" And don't even get me started on the people who take video of the event and upload ridiculously poor quality ten second clips to Youtube.

But I digress.

The truth is that it really doesn't bother me during the event itself. But it's the professional photos afterwards that suffer. Let's take a look at Steven Gerrard's goal celebration during Liverpool's 4-1 mauling of Manchester United last season at Old Trafford. Gerrard scored and celebrated in front of Manchester United's support, so you would expect to see angry faces in the crowd behind him as he kissed the camera.



But look at the woman on the left and the man in between Gerrard and the camera. Did that goal stab them through the heart? No. They don't care. They just wanted the best shot possible so they could go home, upload it, and sit patiently waiting for people to "like" it.

So I've vented and I've plugged Liverpool Football Club. You might wonder what my point is, and what this has to do with Social Media. And the answer? Not much. But if you take anything away from this post, let it be this: Social Media is great, wonderful, and fantastic. But don't let it interfere with the special experiences in real life. If you're at a wonderful event, you really don't need to record every moment of it. I promise you that they'll stay in your memories. Honestly. They will. Leave the photography to the professionals.

And, (shameless plug alert) while you're at it you should take part in my Project 2010. :-)

(Photo from the Telegraph; www.telegraph.co.uk)

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