Why Corporate Doesn’t Get It – Diversity and Marketing

Marketing and advertising execs seem to get it wrong sometimes, missing the point that diversity in one’s market is an important consideration, and you ask yourself, “Did they really think this ad was cool when they wrapped?”

Can Banks be Social?

HSBC looks to launch a social networking customer interface to raise awareness and increase engagement. Good move?

Social Media Pre-Nups and the Question of Social Media Ownership

Recent cases have raised important questions about who really owns social media assets and what steps should be taken to protect these assets.

The Evolution of Evaluation…or is it?

PR Evaluation is often overlooked in both theory and practice. Now with social media, have we evolved in the way we measure PR strategies?

PR in the City: Dismantling the Fluffy PR Model

The media has perpetuated the myth that PR is a glamorous, jetset, diva-type calling. Myth or reality?

Showing posts with label sponsorship. Show all posts
Showing posts with label sponsorship. Show all posts

Sunday, 9 January 2011

Return of a PR Superstar

I must first apologise to everyone for being such a bad host. I have been beyond busy and the blog was a victim of my new life.

But I promised that 2011 would see me doing much better so please accept my apologies and give me another chance!

I guess I should tell you that I am now a full time Masters student in London - in what else? Communications (with a lot of Marketing as well). I have been here since September - hence the date of the last post. It has been a maddening pace. Maddening. The transition from corporate lush to library-beating student was not that traumatic - mainly because I was not a corporate lush. Part of any good employee's job function should be to constantly stay in the loop with the latest trends and developments in their field. This blog allowed me to explore some of these trends and to meet people who allowed me to see what they were doing in their roles, in their countries. So getting into a formal setting where we were being taught about what's happening - not that much of a stretch.

I have been learning a lot and often, contributed much more. Having job experience - and not just summer job experience - but considerable and hefty real-life corporate experience, has made this even more illuminating, because you can start applying stuff in your mind to real life experiences.

It's almost dissertation time and I am leaning towards a dissertation on sponsorship, but being the social media maven that I am, I want to maybe look at it from that angle. Suggestions?

My 2011 resolution is to be a better communications blogger. That sentence in itself is a bit of a contradiction. By way of being a communicator, this should be a non-issue. But sometimes life just gets in the way. I hope to see you guys more often this time around.

Happy New Year and welcome back to me!

Twitter Delicious Facebook Digg Stumbleupon Favorites More