Why Corporate Doesn’t Get It – Diversity and Marketing

Marketing and advertising execs seem to get it wrong sometimes, missing the point that diversity in one’s market is an important consideration, and you ask yourself, “Did they really think this ad was cool when they wrapped?”

Tuesday, 24 April 2012

Spotlight on the Google Doodle

One of the best things in life is change, and even better, innovation. There is something exciting about  coming to the same place every day and having something new and fresh pop up, just to teach you something, or just to make you smile. Isn't Google awesome? Their Google Doodles are simply brilliant. By re-configuring their masthead in simple yet fun ways,...

Thursday, 9 February 2012

Has Branding Gone to the Dogs?

Boo and George Stephanopoulos I am obsessed with Boo. Not just because he is cute as a button, but he is a perfect example of the amazing effects of viral marketing and how it can create buzz and online engagement. Boo is a dog, for crying out loud – but a dog with over 3 million followers on Facebook. He is a social media darling! He simply had a case of knotted hair,...

Tuesday, 7 February 2012

Social Media Crib Sheet

Too funny not to share. A great crib sheet for the social media virgins. But all jokes aside, some people may REALLY find this useful. I think I am going to print it and share it at the office...

Pinterest – Playing with the Big Boys… and Winning

Pinterest fever - Photo credit: Pinterest I resisted Pinterest initially as I thought it was pointless. Then I started using it and realised it was a great concept. Here it was, I could not only bookmark “stuff” but I could also bookmark my blog and drive traffic to it. I was a pinner! Now Pinterest is showing Google and Twitterthat it has the chops to be a major player...

Sunday, 5 February 2012

Avoiding the Employee Engagement Rubber Rat!

The boring staff meeting This article about employee town hall meetings where sitting was banned is great. On first reading that line, one might say – what a horrible organisation. However upon closer inspection, you realise that it is not as mean as it may sound. How often have you been dragged away from your desk and from the productivity the C-Suite keep harping on,...

Friday, 23 December 2011

Season's Greetings!!!

Have a great holiday season everyone. See you in 2012...

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