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Marketing and advertising execs seem to get it wrong sometimes, missing the point that diversity in one’s market is an important consideration, and you ask yourself, “Did they really think this ad was cool when they wrapped?”

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HSBC looks to launch a social networking customer interface to raise awareness and increase engagement. Good move?

Social Media Pre-Nups and the Question of Social Media Ownership

Recent cases have raised important questions about who really owns social media assets and what steps should be taken to protect these assets.

The Evolution of Evaluation…or is it?

PR Evaluation is often overlooked in both theory and practice. Now with social media, have we evolved in the way we measure PR strategies?

PR in the City: Dismantling the Fluffy PR Model

The media has perpetuated the myth that PR is a glamorous, jetset, diva-type calling. Myth or reality?

Showing posts with label decompressing. Show all posts
Showing posts with label decompressing. Show all posts

Friday, 19 February 2010

PR people have peeves too

Leaving an empty roll on the TP rolly thing is a peeve as well.

So it's Friday, or as we would say today here in Port of Spain, "the day after Beyonce". Now the world does not revolve around Miss B. In fact, the world has been revolving around my desk but sitting at your desk all day is unhealthy. My peeves today then are:
  • Isn't it something that individuals - customers, clients, what have you,  can lash you, prattle about their grouses, but when you go to their assistance and their issues are resolved, there is silence, almost as if you were WRONG to help them. How odd. I mean, the aim is not to get public kudos but to hear some of the rants and then the sudden case of tongue-tied-itis is amazing. Some of them are negative, it seems, just to be negative and to fuel a fan base of negativity suckers. As a customer of many places myself, I understand customer grouses and appreciate when a customer has an issue, but sometimes I sense that some people just enjoy being difficult. I could be wrong, but hey. Counting to 10 is an essential skill in people relations. One run the risks of being snarky if you don't take a moment. People tend to forget we are all human and not autobots.

  • I also don't appreciate when organisations place "Contact Us" links with an e-form where you can leave a question and then guess what? Noone gets back to you. Then what's the point of the e-form? My boss went through 24 e-form questions on Monday and responded to every single one of them. I go through FB and Twitter every day and respond to people's concerns, so it's not impossible. I used a contact form 3 weeks ago and have yet to receive a response or even an acknowledgement. So clearly the form is window dressing! I called today, since clearly, noone is interested in my e-form question. Then noone answers for 38 minutes, and it reminds me why I used the form in the first place.

  • I hate spam. I especially hate FB spam. I am part of a few groups on FB, some professional groups, and God help me, they are spam artists! How many times does one need to send a message about an event in one week? While I am happy for the reminders and updates, there must be a better way to engage me without being annoying. As the admin on both personally and professionally created groups, I am always mindful of being THAT girl...who spams others. Note to marketers - amateur or otherwise - spam is not sexy and what you may think is super important or interesting, may not be to your audience. Please be cognisant of what you send and how often you send it, because if it is not urgent, then it becomes a bit of a nuisance. If you send me an email that starts with "Last Chance to..." over 5 times in a 3 day period, then clearly, it is not my last chance.
So, what are your peeves?

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