Who came up with this?
An entire room of people approved this and thought this was cool?
Did they test this concept with a cross section of the population?
Did noone think this was a bit...off?
Are they completely and utterly daft?
I am sure you have seen a poster or an ad which made you ask a variation of one of the aforementioned questions. I have. While the target market for a product or brand may have specific characteristics, does that exclude consideration of the wider issues within the society, from cultural differences, ethnic variance and gender or sexual orientation, among others?
I thought this was an amazing presentation on diversity and cross cultural communication from a corporate perspective, from Sacha Joseph-Matthews, Assistant Professor of Marketing at the Eberhardt School of Business at the University of the Pacific (and yes, she is Trinidadian).
An entire room of people approved this and thought this was cool?
Did they test this concept with a cross section of the population?
Did noone think this was a bit...off?
Are they completely and utterly daft?
I am sure you have seen a poster or an ad which made you ask a variation of one of the aforementioned questions. I have. While the target market for a product or brand may have specific characteristics, does that exclude consideration of the wider issues within the society, from cultural differences, ethnic variance and gender or sexual orientation, among others?
I thought this was an amazing presentation on diversity and cross cultural communication from a corporate perspective, from Sacha Joseph-Matthews, Assistant Professor of Marketing at the Eberhardt School of Business at the University of the Pacific (and yes, she is Trinidadian).
