Photo credit: AP Photo/Andrew Burton via Yahoo News |
Press. Publicists. Bloggers.
New York Fashion Week is on and what I love about this is how the media landscape has changed from a few years ago to what it is now. Social media has changed the face of media relations across the PR industry. Gone are the days when having a by-line in a newspaper made you the most important dude to a PR exec. Now with a laptop and an opinion, you can catch the attention of PR teams, whose eyes now have to scan new forms of media to gauge opinions about their brands and to build their brands.
Photo credit: Reuters/Eric Thayer via Yahoo News |
Media ownership now goes way beyond conglomerates. It lies in the keyboards of the citizens of the world. Media relations strategies now have to include and consider social media influencers in promoting the personality and image of the brand - making brands so much more accessible to so many more people. It's really fantastic how quickly things have changed.
I regularly follow one of the 24 Tumblrs - Jessica Quirke - and she is having a remarkable experience. She and the 54,000 people who follow her religiously. Amazing.
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