Why Corporate Doesn’t Get It – Diversity and Marketing

Marketing and advertising execs seem to get it wrong sometimes, missing the point that diversity in one’s market is an important consideration, and you ask yourself, “Did they really think this ad was cool when they wrapped?”

Can Banks be Social?

HSBC looks to launch a social networking customer interface to raise awareness and increase engagement. Good move?

Social Media Pre-Nups and the Question of Social Media Ownership

Recent cases have raised important questions about who really owns social media assets and what steps should be taken to protect these assets.

The Evolution of Evaluation…or is it?

PR Evaluation is often overlooked in both theory and practice. Now with social media, have we evolved in the way we measure PR strategies?

PR in the City: Dismantling the Fluffy PR Model

The media has perpetuated the myth that PR is a glamorous, jetset, diva-type calling. Myth or reality?

Showing posts with label media relations. Show all posts
Showing posts with label media relations. Show all posts

Saturday, 12 February 2011

Lights. Camera. Fashion. And the evolution of media relations

Saturday, February 12, 2011  coffeecupcommunications  No comments

Photo credit: AP Photo/Andrew Burton via Yahoo News
Hair. Makeup. Couture.
Press. Publicists. Bloggers.

New York Fashion Week is on and what I love about this is how the media landscape has changed from a few years ago to what it is now. Social media has changed the face of media relations across the PR industry. Gone are the days when having a by-line in a newspaper made you the most important dude to a PR exec. Now with a laptop and an opinion, you can catch the attention of PR teams, whose eyes now have to scan new forms of media to gauge opinions about their brands and to build their brands.

Photo credit: Reuters/Eric Thayer via Yahoo News
I love that Tumblr has sent 24 of its fashion bloggers to NYFW. Just regular people with a love for fashion, who have a great following and who have the power to influence their readers.Great strategy for Tumblr, which is a favourite platform for photogs and fashionistas.  One of their Tumblrs is only 16 years old - from Devon, England. She will be rubbing shoulders with Oscar de la Renta and top fashion editors, and "reporting" live from one of the premier fashion events in the world. A 16 year old can open up the world of high fashion to an audience that may yet be untapped by traditional media. It's pretty damn awesome.

Media ownership now goes way beyond conglomerates. It lies in the keyboards of the citizens of the world. Media relations strategies now have to include and consider social media influencers in promoting the personality and image of the brand - making brands so much more accessible to so many more people. It's really fantastic how quickly things have changed.

I regularly follow one of the 24 Tumblrs - Jessica Quirke - and she is having a remarkable experience. She and the 54,000 people who follow her religiously. Amazing.

Read More
Twitter Delicious Facebook Digg Stumbleupon Favorites More